However, with that came a sense of group-think as well. It led to a standardization of ideas and education, which in turn helped people become more individualistic. The printing press made books more accessible to everyone, but it also encouraged people to have their own opinions. Information technology has changed the way we access information, and it’s also changed how we think. This is contrary to what happened when Rome was using paper routes as a way to align tribal cultures under their own centralized authority system-a process called “Romanization.” Electric speeds destroy established roads, creating new centers of power all over the world by re-tribaling Western man through global communications networks like Facebook or Twitter. Increased power and speed in technology will lead to destabilization in established roads of communication. Technology is just a more advanced version of human nature, while words are metaphors that translate experience into understandable forms. Media have affected our institutions, society, and even ourselves. Technology has changed the way we communicate and interact with each other. It encourages readers to think critically about the role of media in shaping our perceptions and behaviors and to consider the implications of new media technologies for our lives and communities.Ī mile from Edgware the rim of the wheel broke, and the machine became unridable.1-Page Summary of Understanding Media Technology Evolution

Overall, Understanding Media provides a thought-provoking analysis of the impact of media on human society and culture. He also discussed the concept of “global village,” which described the ways in which new media technologies were collapsing time and space and creating a more interconnected world. McLuhan also introduced several key concepts in the book, such as “the medium is the message,” which argued that the form of the medium had a greater impact on human perception than the content it carried.

McLuhan believed that media were like extensions of the human body and mind, and that they had a profound impact on the way we perceive, think, and interact with the world around us. The book argues that media technologies, such as the printing press, the telephone, and television, have transformed human consciousness and behavior by extending our senses and creating new forms of communication.

Mcluhan understanding media